Pamela Crowe and Joanna Jowett

Joanna JowettJoanna Jowett is an artist, writer and producer, working across the fields of performance, theatre and visual art. With a background in Performing Arts she has held various roles in the communications teams of Leeds Playhouse, Opera North and Leeds Arts University. Since 2015 she has worked in a freelance capacity as a Producer and a Marketing/PR Manager and Evaluation Consultant within the arts. Recent clients include Freedom Studios, Poet in the City/The British Library and Yorkshire Dance. Joanna is also Co-Director of COPY, an artists publishing platform delivering writing and publishing projects.



Pamela CrowePamela Crowe is an artist and writer based in Leeds. She works with text, image and performance making work about writing, voice and power. Pamela is an experienced arts manager and producer having worked across theatre, dance, literature, museums and the visual arts for over 25 years. Recent commissions and collaborations include LEEDS 2023, Axis, 20-21 Visual Arts Centre and East Street Arts. Her book of poetry The Bell Tower is published with The Emma Press.



Alongside fellow artist and writer Joanna Jowett, Pamela is committed to amplifying the FailSpace principles and research by propelling conversations around how the cultural sector can better learn from failure. Together, we look forward to facilitating spaces where honest, ethical, open communication is valued and role-modelled by organisations, individuals and cultural leaders.

Out of the Blue

Johnny GaileyJohnny Gailey is an artist, printmaker and educator.  He set up and runs Out of the Blueprint, a social enterprise based in the Out of the Blue Drill Hall in Leith, Edinburgh, that specialises in eco printing.



The studio generates 60% of its funding from trading and uses the surplus to support under 25’s through traineeships, residencies, exhibition and educational opportunities.  Since it was set up in 2015, Blueprint has supported over 500 young people and artists.



As an untrained artist Johnny is well versed (and comfortable) with failure, using it as an artistic strategy to create new work.  As a professional running a small enterprise, responsible to a range of stakeholders he is less comfortable with failure.  Johnny is interested in these two different contexts and how something useful in one seems somehow less acceptable in the other.



In FailSpace, Johnny is wondering if we are sometimes our own worst enemies and how, if we could strip shame, guilt and some of our personal baggage from failure, then we might liberate ourselves to accept it, investigate it, talk about it and learn from it.


Mac InceMac has worked in the Creative Industries and charity sector since 2004. This almost 20 years has given him many roles in live events and promotion, fundraising, data and evaluation and most importantly organisational governance.



He has been the Data Research Manager for Artswork (ACE Bridge organisation) since 2013, where he has developed data maturity for the organisation and its partners. He has a healthy obsession with failure, finding and counting what’s missing from a project.



As Failspace champions, Artswork offers both online and in person training. With options to book “off the shelf” courses; they can help you create more impactful evaluations, measure your outcomes (guiding you to collect, collate and share your stories), or run bespoke workshops they can guide you and your evaluation with consultancy for your projects.



For more info, please visit  or contact him at